In each set-up, we’d have our actors pose, holding still in a certain position while we shot about 10 seconds of footage. The shoot itself felt like part photo shoot and part cinema. ![]() We knew it’d be a challenge to communicate story using only still images without the help of a narrator, so we also made a really rough animatic of the whole video so we could test how it paced to the music and came together narratively. The video, created by Ian and Cooper, may well be the bellwether to kick off a flood of filmmakers, artists, and other creatives using the Cinemagraph-style GIF landscape as one of the new arenas they choose to explore. ![]() The animated GIF is a multipurpose medium and this innovative music video illustrates that perfectly.
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